Georgia-Pacific / Dixie Kid Cups

For this coveted project, Subzero had to compete with 3 other studios to land this project with Dixie/Georgia Pacific.
The assignment:  Create a series of kids cups that are engaging, clever, and most importantly “interactive”.
These two cups were part of a series of solutions that we created to engage one of our most difficult clients to date:  Kids ages 3 to 5! One solution was to create a cup that was “find and seek”.  A Monster who needed help finding his pet slug.
The other solution was a simple, graphic maze that encircled the cup.  Both concepts we well received and solved the problem using by using fun-filled parent-approved graphics that appealed to all ages, yet kept our target audience especially engaged.